Live Rates
India's most trusted gold platform

Sell Your Gold
At the Best Price
Today.

Free XRF purity test. Instant bank transfer. Doorstep service across India. No hidden charges. No making-charge deductions.

25,000+ customers served Best 24K market rate Same-day payment
Updated daily

Live Gold Rate Today

Track today's gold price per gram across all purities — 24K, 22K and 18K — and see how it compares to yesterday.

Today's gold price per gram (INR)
HighLow7AM9AM11AM1PM3PMNOW
22K · 916 purity
/ gram
Open
High
Low
Yesterday
Source: Goodreturns · MJDTA
Why choose us

Gold trading, finally done right.

Experience gold trading like never before — with our reliable, safe and lightning-fast platform.

i.Speed

Buy and sell pledged gold in minutes.

Our platform ensures quick processing times — from purity test to UPI transfer, measured in minutes, not days.

ii.Safety

Bank-level security at every step.

Tamper-evident equipment, ID-badged agents, and signed-off transactions protect your assets and your peace of mind.

iii.Trust

Licensed, regulated, and transparent.

No hidden fees. No fine print. The rate you see is the rate you're paid — itemised on every receipt.

Built for everyone

Whom do we cater to?

Four kinds of customers, one standard of service. Trained agents, regional language support, and processes tuned to each.

Seniors and Retirees

Seniors and Retirees

  • Full ornament value, no gem deduction
  • Transparent valuation from day one
  • Assistance with pledged gold documentation
  • Trusted by 25,000+
Working Professionals

Working Professionals

  • Get an agent at your doorstep
  • End-to-end support with paperwork
  • Immediate bank transfer or UPI
  • Priority processing for salaried individuals
Homemakers and women

Homemakers and women

  • Female agents available on request
  • Zero pressure, all clarity
Suburban and rural customers

Suburban and rural customers

  • Trained reps across Tier 2 and 3 towns
  • Regional language support
  • Cash disbursal or bank transfer available
  • Trusted local network
What you get

More value. Less friction.

Four reasons returning customers come back — and bring their families with them.

More gold,
less deductions.

  • No making-charge deductions
  • Full purity value paid out
  • Zero gem-weight reduction
  • Certified XRF test — on the spot
±0% · weight loss

A Professional
by Your Side.

  • No study-up, no guesswork
  • Verified & trained field agents
  • Female agents available on request
  • End-to-end documentation handled
4.9 · field agent rating

Flexible Payments,
your choice.

  • Instant UPI transfer
  • Bank transfer — NEFT / RTGS / IMPS
  • Cash disbursement available
  • Payment settled within minutes
< 5 min · average UPI

We reach the corners
you live in.

Metro cities to mofussil towns — wherever your gold lives, we come to you.

ChennaiHyderabadMaduraiCoimbatoreVijayawadaSivakasiGuntur
7 · cities & growing
Find us near you

Gold buyers across South India

Visit a branch or request a doorstep visit. Pick your city to see the address, map, services, and direct contact.

Help & answers

Frequently Asked Questions

Everything you need to know about selling gold, releasing pledged gold, and our gold investment plans.

Prime Gold Hub offers gold selling at the best 24K rate, pledged-gold release from banks and NBFCs, gold savings schemes, monthly investment plans, gold EMI management, and doorstep service across Chennai, Madurai, Coimbatore, Hyderabad and Vijayawada.
View All FAQs
India's most trusted gold platform

Trusted by 25,000+ investors
across India.

We're building the best way to transact gold, pledged or otherwise. Min. fees. Max. ease. Full speed.

About Us Call the desk
25,000+
Customers served
7 cities
Across South India
₹250 Cr+
Gold transacted